Using Video to Build Your Fanbase

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Video marketing is one of the best tools for building a fanbase that is engaged and enthusiastic. What types of videos can you make, and how can video help you to build your fanbase?

The Importance of Video for Artists

If you are an artist that isn’t using video yet, you are missing out every day! Video is one of the most powerful ways to get your music, your personality and your style out into the world. On paper, many artists seem similar. However, video can give you a chance to share your true personality and voice with your fans. It helps to make you different from other artists who play similar instruments or styles of music. Even more importantly, video helps you to connect directly with your fans and build a strong and loyal fanbase.

What Matters for Artists When Making Video?

Quality and consistency are two of the most important things when making music videos for your fans. If you can develop a realistic schedule for posting content, fans will know when to look for it and anticipate it. It is much easier to build a fanbase when they have an idea of what is coming and when, as opposed to not hearing from you for months at a time. At the same time, the content you publish needs to be good in quality.

Choose the Right Covers

If you are slowly building up your quantity of original content, there is nothing wrong with posting videos of covers. It’s important to choose the right cover for your audience. If a song is out-of-date or something that doesn’t mesh with your target audience or demographic, you shouldn’t be covering it! When making covers, try to be creative and memorable to gain new fans of both your covers and original music.

Work with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

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