Category Archives: News You Can Use

This category contains music industry news stories and commentary about what it means for you, the artist. Feel free to comment and discuss.

How to Find Your Audience

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At ECHE Music, we work with many young artists to promote their music. However, even the most talented musicians can find themselves getting nowhere if they are targeting the wrong audience. The right audience will take your career to the next level, while the wrong one might make you give up altogether. Continue reading How to Find Your Audience

Singles vs Albums: Which should you release?

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There’s no denying that the music business has changed dramatically over the last few years. CD sales have dropped even among A list artists and traditional radio has to struggle for listeners and advertising. The launch of download services like iTunes has created a dent in the CD sales market. Why buy the whole CD if I can just download the songs I want for a lot less? Now even downloads are losing their luster. Streaming is the new buzzword in the music industry. Internet radio and streaming services are popping up everywhere and gives listeners more control over what they hear. So with all of this in mind, should you really record an entire album for release? Should you only release singles? Is there a different strategy to releasing singles vs albums? Let’s take a look at the benefits of releasing a full album versus releasing singles. Continue reading Singles vs Albums: Which should you release?

Race to the bottom? YouTube Red Declares Streaming Price War

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YouTube Red Declares Streaming Price War

Charlotte HassanClick the link above to read this article, written by Charlotte Hassan on To summarize, the major music streaming services are offering very attractive introductory offers in order to get music fans to sign up.  The hope is that after the introductory period the fans will continue to pay for the service. YouTube’s offer for their Red service is 3 months for only 99 cents. Attractive, huh? Continue reading Race to the bottom? YouTube Red Declares Streaming Price War