Category Archives: Music Business

How to Find Music Gigs That Pay

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Making money as a musician is difficult, but many amateur musicians don’t realize that paying music gigs aren’t just for headliners! Whether you’re getting started in your music career or trying to take things to the next level, here is what you need to know about finding music gigs that pay (in something other than coffee!). 

Think Local

The best place to look for music gigs is in the community that you live and work in. What’s the music scene like in your area? What venues do local musicians play in? What bands in your area seem to get a lot of gigs? Approaching the right venue for your first few paying gigs will lead to more opportunities. If you have trouble getting traction on your own, you can see how other local acts would feel about hiring you to open their sets for experience and a cut of the ticket sales. Don’t get discouraged!

Have the Right Promo Package

The right press kit will set your solo act or band apart from other local artists. You should ensure that your promo package is short and sweet and that it includes everything venues and promoters expect:

  • A demo CD
  • A short biography or one-sheet that showcases your band
  • Newspaper or press clippings
  • Additional links to your social media (Facebook, Twitter, Instagram, YouTube, etc.)

Never send attachments if you are communicating via email, as people will not open them.

Know Your Rate for Music Gigs

How much do you charge for a gig? If the answer is “whatever they’ll pay me!” you need to come up with standards for yourself. What is the minimum amount you will accept for a gig? Do you charge by the hour or by the type of gig? Take the time to feel out what the market rates are for your area and price yourself accordingly.

Do You Need to Get More Music Gigs?

  • Don’t get bogged down in your requirements for where and when you’ll play, or you will risk isolating venues that could be a great fit for you while you are just starting out.
  • Never pay to play. There are many music venues that take advantage of young, inexperienced artists and require them to pay to be included in a showcase. You might need to pay a hiring fee or cover some promotional costs, but you should never be asked to pay more than that.
  • Invite music bloggers and local influencers to your shows to create buzz and get more reviews that will lead to more books in the future.

Work with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

How to Use Facebook Live to Build Your Fan Base

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Facebook Live is one of the newest and most popular tools for budding musicians and anyone looking to connect with fans online. Like any livestreaming service, including Periscope, it offers people anywhere in the world the ability to watch you and comment as they view. Unlike other streaming services, it integrates with the Facebook platform so that your fans and followers can get notifications whenever you go live. Continue reading How to Use Facebook Live to Build Your Fan Base

How to Find Your Audience

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At ECHE Music, we work with many young artists to promote their music. However, even the most talented musicians can find themselves getting nowhere if they are targeting the wrong audience. The right audience will take your career to the next level, while the wrong one might make you give up altogether. Continue reading How to Find Your Audience

Using Video to Build Your Fanbase

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Video marketing is one of the best tools for building a fanbase that is engaged and enthusiastic. What types of videos can you make, and how can video help you to build your fanbase?

The Importance of Video for Artists

If you are an artist that isn’t using video yet, you are missing out every day! Video is one of the most powerful ways to get your music, your personality and your style out into the world. On paper, many artists seem similar. However, video can give you a chance to share your true personality and voice with your fans. It helps to make you different from other artists who play similar instruments or styles of music. Even more importantly, video helps you to connect directly with your fans and build a strong and loyal fanbase. Continue reading Using Video to Build Your Fanbase

Building a Better Band Newsletter

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Whether you’re just starting out and struggling to email your fans or an experienced band finally starting a newsletter, building a great band newsletter is one of the best ways to keep in touch with your fans and attract new ones. Today, we’re exploring the simple ways you can build a better band newsletter.
Continue reading Building a Better Band Newsletter

Building A Stronger Fan Base For Your Band

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Growing your fan base is no easy task, especially if you are an introvert or still self-conscious about sharing your music with the world. While being yourself always helps with winning fans, there are many other ways to get your fan count up and start selling out your shows.

Quick Tips for Winning Fans

Many musicians say that you need 1,000 true, dedicated fans to make a music career sustainable. But how do you get to 1,000? Continue reading Building A Stronger Fan Base For Your Band