Category Archives: Music Business

How to Get Your Music Heard

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As an aspiring musician, your career depends on a variety of factors including your fans, your branding and the music itself. Many young artists struggle with getting the right people and influencers to not just follow them on Instagram, but actually listen to their music. If you’re struggling to get your music heard, here is what you need to know.

Invest in Your Email List

You might be surprised to learn that email marketing offers the best return on investment when compared to other online marketing methods. If you don’t have an email list, you should work on setting one up. The bigger that your list grows, the more people you can contact to get your music heard. Having a big email list also helps when trying to book gigs, as you can show your email and social media followings as evidence that you’ll be able to draw a crowd.

Use Radio

Radio might seem like a dying industry, but between traditional radio and online radio, there are plenty of ways to get your music heard. Before you send out your music to DJs or radio stations, you should make sure that you have a finished, polished promotional CD or mp3 and not just a demo. The stations you send music to will play the music right from the file that you send, so you need to make sure that it’s the best quality possible.

Work with Music Blogs

Music blogs are another one of your allies when you are trying to get your music heard. Reviewers are always looking for new things to listen to and cover, and getting featured on even one blog can win you a ton of new fans and listeners. When sending an email intro or DM to a music blog, keep it brief and professional. Include a link to the song you would like to be featured, and always let the reviewer know that there is more where that came from if they are interested.

Post on Social Media

Finally, social media is a successful way to get your music heard. The timing and content of your social media posts should change based on the platform, so monitor your channels carefully to see when you get the most traction. Don’t forget to engage with your fans on each social platform while you’re there!

Get Your Music Heard with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

Elements of a Great Song

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What is the magic that makes a good song a great song? While there are so many different things that are different across genres and styles of music, there are many elements that transcend genre to make a great song. What ideas, concepts and musical elements can you use to take your songs to the next level?

Melody

Melody is one of the most important elements of a great song. Think of how many times you’ve heard a song in another language and gotten it stuck in your head. While you didn’t know what the singer was saying or even what the song was about, the melody was so catchy that you couldn’t help but remember it. A melody has a number of elements, including the pitches and the phrasing, contours and intervals. The right melody can break language and stylistic barriers to find success.

Harmony

Whenever multiple pitches are combined vertically, typically in a group of 3 notes, it creates harmony. Chords or triads provide harmony for the melody and make a song sound fuller and more attractive. Depending on how creative you are feeling, you can create intricate major or minor harmonies for a unique effect.

Key

A key is created when you take a group of pitches that compliment each other in a song. The pitches to most songs will all be a part of the same scale or key. Major and minor keys are the most common, and sometimes songs will change the key for dramatic effect at pivotal moments like the bridge. Key and scales are also what makes some songs, like Pachelbel’s Canon, have the same chords and progression as thousands of other popular songs. Don’t believe us? All of the songs below have the same chord progression as that famous tune:

  • Basket Case by Green Day
  • Hook by Blues Traveler
  • With or Without You by U2
  • Let It Be by The Beatles
  • No Woman, No Cry by Bob Marley

Emotion

You’ll notice that we didn’t mention lyrics in this blog, and that’s because the last magic ingredient that transcends everything is emotion. Emotion is what makes you get tears in your eyes during a song, even if there are no words or the words are unclear. If you can harness the emotions that you are feeling and turn them into music, you will undoubtedly create a great song. There’s a reason why so many of the most popular songs of all time are well-loved, and that’s almost always emotion!

Learn More About Writing a Great Song at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

How to Raise Money to Make Music

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Funding a music career is not easy, and raising money isn’t always second nature to many new artists. However, without money to support your studio time, marketing efforts and touring, it will be impossible to reach the heights that you want to achieve. How can you raise money behind the scenes to fund your music career now and in the future?

Donations from Family and Friends

Your friends and family are probably your biggest fans, which makes them a great resource to ask for donations. You can fundraise in person or through online services like PayPal. If you set up your fundraiser online, you also won’t need to ask people in person and cause a potentially embarrassing situation for either party. Instead, you can send out emails and texts.

Kickstarter

Some of the most popular artists in the world have used Kickstarter to fund artistic endeavors, so why shouldn’t you? Crowdfunding works by setting a specific amount to raise by an end date. You can offer small rewards, like free downloads of your album or a free t-shirt, to entice donors to give more. Make sure that you understand the rules of the platform that you choose and what percentage the service will skim off the top before you get too far into the planning process.

Work with Licensing Agencies

If you already have your songs recorded and need to get additional money, you could consider licensing the songs to appear on television shows, in commercials or in movies. When you license your music, you will have access to synchronization fees and public performance royalties. When you work with a licensing agency, you can also benefit from someone lobbying on behalf of your music with companies who might love what they hear.

Play Gigs

Every gig isn’t glamorous, but if you can find paid gigs, they can be a wonderful resource to raise money. Whether it’s jamming at your local coffee shop or playing during happy hour at a local bar, the small amounts that you earn will add up. Playing gigs also helps you gain valuable experience playing in front of others that will help to pad your performance resume.

Raise Money with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

How Can Messenger Bots Help Musicians?

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Messenger bots are popping up all over artist pages of every size. As getting and staying in touch with fans becomes more difficult without a big budget, clever workarounds are becoming a necessity. Messenger bots provide a wonderful way to stay on social media, maintain a strong digital presence and keep your fans happy at the same time.

What Are Messenger Bots?

Messenger bots are automatic and autonomous digital messengers who can respond to anyone who messages in. These bots can answer questions, be programmed using artificial intelligence and offer rapid responses. Many major brands are using messenger bots already to let customers know when packages ship or help with orders. More and more artists, including Ed Sheeran, are using bots to stay in touch with fans, advertise concerts and get out the word about new singles.

Get Updates Out in an Instant

News feeds are hard to conquer in an age of constantly-shifting algorithms, especially if you’re on a shoestring. Messenger bots link you directly with your listeners’ inboxes. By sending out short, relevant pieces of content to fans, like a notice about an upcoming concert or clip of a new single, you can cultivate a closer relationship with your most loyal supporters. Instead of waiting for people to come to you, you can go straight to them.

Use a Variety of Content

To keep people the most engaged, send out a variety of content using a messenger bot. What can you send out or set up in your bot?

  • Images
  • Gifs
  • Cards
  • Articles
  • Links
  • Competitions and polls
  • Quizzes

If possible, keep the content distributed on your messenger bot only on the bot to encourage people to sign up. If you’re sending out pictures that are already on your Instagram and sending out the same exact “behind the scenes” content on your Snapchat, it makes your bot much less special.

Make Sales

Messenger bots are also a wonderful way to work fans towards your ultimate goal, which is making sales and turning your music career into something profitable. From merchandise to preordering new albums, messenger bots publicize opportunities for your fans to show how much they love your music by supporting you financially—and that’s a great thing!

Work with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

How to Maximize Your Studio Time

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When you’re finally ready to start recording tracks, and you book studio time, it’s easy to think you’ll have plenty of time to get everything done. However, once you’re in the booth, time starts to slip right out of the window. In order to maximize your studio time, you need to come in prepared and make sure everyone on your team is on the same page.

Be Ready to Record

You should be 100% prepared to lay down whatever tracks you want to record. As part of this, every part of the track should be finalized. What is the bassist playing? What is the guitar part? Do the people singing harmony know what melody you’re singing? You should not plan to rehearse and record on the fly. Instead, you should enter the studio with everything finalized and ready to record.

Be Realistic

If all of your songs are 5 minutes and you’re recording 10 of them, 60 minutes will be enough studio time, right? No way! You should always set realistic goals for your studio time. Choose a track or two at a time for each day. Many bands and artists think that recording songs is easier than it is, so you should frame your expectations realistically and with help from the studio. A single, 3-minute song could take hours to record.

Prepare Your Instruments

Every instrument that you are going to use, including your voice, should be in the best possible shape before you start the recording session. If you need to change your guitar strings, do it a week or two before the studio time so that they stay in tune. You should complete any vocal warm-ups before you enter the studio as well.

Designate a Time Manager

Staying on top of time limits is critical once the studio door shuts. While your sound engineer can help you manage time, you should also have a designated band member who will keep track of how much time has passed and how much is left. Wasting time re-recording the same lines over and over again is easy. Work together to stay on track so that you get the most out of your studio time.

Work with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

How to Prepare Your Music for a Great Release

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Whenever you are preparing your new single or album for release, it’s important to first get all of your ducks in a row. Think about it this way—you spent plenty of time ensuring that every song was written to the best of your ability, beautifully recorded and expertly mixed. Why would you want to work so hard on steps 1-4 only to rush through step 5? Preparing your music for a great release involves taking your time to distribute, promote and monetize your creation.

Set Your Release Date At Least 3 Months in the Future

It’s tempting to pull a Beyonce and surprise-release an album (if you’re reading this Beyonce, you can do whatever you want!), but it simply isn’t practical for the average artist. Setting a date 3-6 months in the future gives you and your PR team time to meet media submission deadlines, build awareness and start getting a buzz. It’s tempting to push out the music you made as quickly as you can, but overnight successes are never built overnight. You should also set your date to be a Friday. In 2015, release dates changed from Tuesday to Friday to help prevent music piracy. While you won’t get in trouble for releasing on another day, it’s good to give weight to your album by going along with traditional industry schedules.

Find the Right Music Bloggers and Influencers

You should send your new release to music bloggers, magazines and influencers who are notable names in your industry to increase your fanbase and get more publicity for your music. Spend some time researching the best publications and sites for your music and the right people to send your music to get it heard. If you are working with specific writers, it doesn’t hurt to say why they might be interested in your music in an intro email. For example, “I noticed that you cover a lot of alternative Christian artists who play ukulele and acoustic music. My new album might be right up your alley!”

Set a Single Release Date

While you do need to wait to release your album, you can distribute singles beforehand to build buzz. It’s good to release at least one or two singles before the full EP or LP comes out. If you want to get the most coverage on social media and blogs, consider having one downloadable mp3 on Soundcloud.

Work with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.