The Team Members Every Independent Artist Needs
As an indie artist, you’re used to doing it all. But at some point in your journey, you will find doing it all takes away from your ability to focus on your music. When you realize you don’t have enough time to get everything done, it’s time to start thinking about assembling a team to support and assist you. Continue reading The Team Members Every Independent Artist Needs
Why You Shouldn’t Be Focused On Radio
According to Statista.com, radio is the second most powerful medium in the United States, second only to television. Makes you think radio is where most people listen to music. Well, that would be a wrong assumption. When it comes to how audiences listen to and find music, there’s been a huge shift because of the change in our economy due to technology. While radio is popular, because of this shift, playing music is not its main agenda. Below, we will examine why you should not be focused on radio: Continue reading Why You Shouldn’t Be Focused On Radio
There’s no denying that the music business has changed dramatically over the last few years. CD sales have dropped even among A list artists and traditional radio has to struggle for listeners and advertising. The launch of download services like iTunes has created a dent in the CD sales market. Why buy the whole CD if I can just download the songs I want for a lot less? Now even downloads are losing their luster. Streaming is the new buzzword in the music industry. Internet radio and streaming services are popping up everywhere and gives listeners more control over what they hear. So with all of this in mind, should you really record an entire album for release? Should you only release singles? Is there a different strategy to releasing singles vs albums? Let’s take a look at the benefits of releasing a full album versus releasing singles. Continue reading Singles vs Albums: Which should you release?
Click the link above to read this article, written by Charlotte Hassan on DigitalMusicNews.com. To summarize, the major music streaming services are offering very attractive introductory offers in order to get music fans to sign up. The hope is that after the introductory period the fans will continue to pay for the service. YouTube’s offer for their Red service is 3 months for only 99 cents. Attractive, huh? Continue reading Race to the bottom? YouTube Red Declares Streaming Price War
Stuff I didn’t know:
- This may seem obvious, but I didn’t realize how bad the music industry is for artists. Check out the stats below. Has anyone ever said to you “Forget music and get a REAL job!” Well if you look at the stats, you can see why they say that. Artists are not making money in the music business. Especially independent artists. Times are hard and it’s not about the recession or the government shutdown. It’s because of the new business models and digital methods of distribution. It’s not that there’s no money in music because there is. Look at Apple. “Apple generated $4.3 billion in revenues from iTunes music downloads last year,” Spotify made about $500 million last year and Pandora brought in over $500 million in subscriptions and advertising.
- I thought artists made most of their money on the road by touring, but the fact is that most artists lose money on the road.
Continue reading Future of Music Coalition Summit 2013 Day 1: Recap