If you want to book and play paying gigs (the foundation of any successful music career), you need to have artist booking prices set in advance. It’s tempting to go with whatever amount a venue offers you when you’re just starting out, but it’s always best to have established rates that reflect the surrounding market and your fanbase. Continue reading Setting Your Artist Booking Prices
Whether you’re just starting out and struggling to email your fans or an experienced band finally starting a newsletter, building a great band newsletter is one of the best ways to keep in touch with your fans and attract new ones. Today, we’re exploring the simple ways you can build a better band newsletter.
Continue reading Building a Better Band Newsletter
The Team Members Every Independent Artist Needs
As an indie artist, you’re used to doing it all. But at some point in your journey, you will find doing it all takes away from your ability to focus on your music. When you realize you don’t have enough time to get everything done, it’s time to start thinking about assembling a team to support and assist you. Continue reading The Team Members Every Independent Artist Needs
Cutting Through the Noise
In this great podcast episode, Kevin Brenner of CD Baby gives the keynote address at the CD Baby DIY Musician Conference which took place in Chicago in September. Continue reading Kevin Breuner – Cutting Through the Noise
How to Use Social Media to Win Over Fans and Gain New Ones
Would it surprise you to know that social media has been in existence for less than 20 years? And yet social media influences almost every aspect of our lives. Social media has shaped our world in ways traditional marketing never could.
Traditional marketing, a one-way communication, involves using print advertising such as billboards, magazines, and newspapers, along with video advertising such as television and radio commercials. The purpose is to send a message and for that message, in return, to make a product or person be seen as favorable over other products or persons. This type of marketing still has its place.
However, social media’s purpose is substantially different. Social media, by definition, involves two-way communication. This two-way communication is what allows you to shape and contour your message, your voice and your offerings to your fans. Using social media is an effective way to win over fans and gain new ones. Continue reading How to Use Social Media to Win Over Fans and Gain New Ones
3 More Steps to Build an Awesome Personal Brand
In the last post we looked at four steps to building an awesome personal brand. This week we will continue by looking at three more ways to build and enhance your personal brand. Continue reading 3 More Steps to Build an Awesome Personal Brand