Tag Archives: social media

How to Get Your Music Heard

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As an aspiring musician, your career depends on a variety of factors including your fans, your branding and the music itself. Many artists struggle with getting the right people and influencers to not just follow them on Instagram, but actually listen to their music. If you’re struggling to get your music heard, here is what you need to know. Continue reading How to Get Your Music Heard

How Can Messenger Bots Help Musicians?

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Messenger bots are popping up all over artist pages of every size. As getting and staying in touch with fans becomes more difficult without a big budget, clever workarounds are becoming a necessity. Messenger bots provide a wonderful way to stay on social media, maintain a strong digital presence and keep your fans happy at the same time.

What Are Messenger Bots?

Messenger bots are automatic and autonomous digital messengers who can respond to anyone who messages in. These bots can answer questions, be programmed using artificial intelligence and offer rapid responses. Many major brands are using messenger bots already to let customers know when packages ship or help with orders. More and more artists, including Ed Sheeran, are using bots to stay in touch with fans, advertise concerts and get out the word about new singles.

Get Updates Out in an Instant

News feeds are hard to conquer in an age of constantly-shifting algorithms, especially if you’re on a shoestring. Messenger bots link you directly with your listeners’ inboxes. By sending out short, relevant pieces of content to fans, like a notice about an upcoming concert or clip of a new single, you can cultivate a closer relationship with your most loyal supporters. Instead of waiting for people to come to you, you can go straight to them.

Use a Variety of Content

To keep people the most engaged, send out a variety of content using a messenger bot. What can you send out or set up in your bot?

  • Images
  • Gifs
  • Cards
  • Articles
  • Links
  • Competitions and polls
  • Quizzes

If possible, keep the content distributed on your messenger bot only on the bot to encourage people to sign up. If you’re sending out pictures that are already on your Instagram and sending out the same exact “behind the scenes” content on your Snapchat, it makes your bot much less special.

Make Sales

Messenger bots are also a wonderful way to work fans towards your ultimate goal, which is making sales and turning your music career into something profitable. From merchandise to preordering new albums, messenger bots publicize opportunities for your fans to show how much they love your music by supporting you financially—and that’s a great thing!

Work with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

Setting Your Artist Booking Prices

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If you want to book and play paying gigs (the foundation of any successful music career), you need to have artist booking prices set in advance. It’s tempting to go with whatever amount a venue offers you when you’re just starting out, but it’s always best to have established rates that reflect the surrounding market and your fanbase.  Continue reading Setting Your Artist Booking Prices

Building a Better Band Newsletter

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Whether you’re just starting out and struggling to email your fans or an experienced band finally starting a newsletter, building a great band newsletter is one of the best ways to keep in touch with your fans and attract new ones. Today, we’re exploring the simple ways you can build a better band newsletter.
Continue reading Building a Better Band Newsletter

The Team Members Every Independent Artist Needs

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The Team Members Every Independent Artist Needs

As an indie artist, you’re used to doing it all. But at some point in your journey, you will find doing it all takes away from your ability to focus on your music. When you realize you don’t have enough time to get everything done, it’s time to start thinking about assembling a team to support and assist you. Continue reading The Team Members Every Independent Artist Needs

Kevin Breuner – Cutting Through the Noise

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Cutting Through the Noise

In this great podcast episode, Kevin Brenner of CD Baby gives the keynote address at the CD Baby DIY Musician Conference which took place in Chicago in September. Continue reading Kevin Breuner – Cutting Through the Noise