Tag Archives: publicity

How to Find Your Audience

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At ECHE Music, we work with many young artists to promote their music. However, even the most talented musicians can find themselves getting nowhere if they are targeting the wrong audience. The right audience will take your career to the next level, while the wrong one might make you give up altogether. Continue reading How to Find Your Audience

Building A Stronger Fan Base For Your Band

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Growing your fan base is no easy task, especially if you are an introvert or still self-conscious about sharing your music with the world. While being yourself always helps with winning fans, there are many other ways to get your fan count up and start selling out your shows.

Quick Tips for Winning Fans

Many musicians say that you need 1,000 true, dedicated fans to make a music career sustainable. But how do you get to 1,000? Continue reading Building A Stronger Fan Base For Your Band

The Importance of Music Business Education

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Being a successful musician is about more than late nights spent practicing, booking gigs and writing new songs. It’s also about running a business. When you are your own boss and employee, knowledge of music business basics is essential. Continue reading The Importance of Music Business Education

The Team Members Every Independent Artist Needs

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The Team Members Every Independent Artist Needs

As an indie artist, you’re used to doing it all. But at some point in your journey, you will find doing it all takes away from your ability to focus on your music. When you realize you don’t have enough time to get everything done, it’s time to start thinking about assembling a team to support and assist you. Continue reading The Team Members Every Independent Artist Needs

4 Reasons You Are Not Making Money with Your Music

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You’ve been hard at work for some time – composing, editing, laying down tracks and vocals and finally – recording. Your CDs are on the shelves and/or your music is available on iTunes. You’ve done everything you know to do. So why aren’t you making money with your music? Well, there are a variety of reasons, but some of the main reasons are:

Continue reading 4 Reasons You Are Not Making Money with Your Music

Singles vs Albums: Which should you release?

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There’s no denying that the music business has changed dramatically over the last few years. CD sales have dropped even among A list artists and traditional radio has to struggle for listeners and advertising. The launch of download services like iTunes has created a dent in the CD sales market. Why buy the whole CD if I can just download the songs I want for a lot less? Now even downloads are losing their luster. Streaming is the new buzzword in the music industry. Internet radio and streaming services are popping up everywhere and gives listeners more control over what they hear. So with all of this in mind, should you really record an entire album for release? Should you only release singles? Is there a different strategy to releasing singles vs albums? Let’s take a look at the benefits of releasing a full album versus releasing singles. Continue reading Singles vs Albums: Which should you release?