Tag Archives: plan

Building A Stronger Fan Base For Your Band

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Growing your fan base is no easy task, especially if you are an introvert or still self-conscious about sharing your music with the world. While being yourself always helps with winning fans, there are many other ways to get your fan count up and start selling out your shows.

Quick Tips for Winning Fans

Many musicians say that you need 1,000 true, dedicated fans to make a music career sustainable. But how do you get to 1,000? Continue reading Building A Stronger Fan Base For Your Band

The Importance of Music Business Education

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Being a successful musician is about more than late nights spent practicing, booking gigs and writing new songs. It’s also about running a business. When you are your own boss and employee, knowledge of music business basics is essential. Continue reading The Importance of Music Business Education

Before You Go Into the Studio

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Before You Go Into the Studio

You’ve written an awesome song with tight lyrics and feel you are ready to lay down tracks in the studio. Wait a minute though. Are you sure you’re ready? Studio time is not cheap. And if you’re a member of a band, it could be even more expensive, as well as time consuming. Before going into the studio, there are steps you should take to make sure your studio time is used to its fullest potential. A common mistake many artists make is to go into the studio unprepared, then rush the quality of the song to save money because you’re watching the clock. The Internet is full of advice on what you should do, and although there are few wrong answers, it’s best to follow the advice of those in the business. For this post, I consulted  Kevin James, who works with me at ECHE and is a broadcaster on CJB Radio and asked him what you should do before you go into the studio.

Continue reading Before You Go Into the Studio

3 More Steps to Build an Awesome Personal Brand

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3 More Steps to Build an Awesome Personal Brand

In the last post we looked at four steps to building an awesome personal brand. This week we will continue by looking at three more ways to build and enhance your personal brand. Continue reading 3 More Steps to Build an Awesome Personal Brand

Steps to Build an Awesome Personal Brand

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Steps to Build an Awesome Personal Brand

In my last post, we examined why personal branding is important. Now that we know WHY it’s important, we need to examine HOW to build an awesome personal brand. Let’s look at four ways to create your personal brand. Continue reading Steps to Build an Awesome Personal Brand

Why Personal Branding is Important

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Why Personal Branding is Important

I get questions, from time to time, on subjects related to the music business. Recently a musician asked me:

“Why is personal branding so important? As long as I have a fan base, what difference does it make if I brand myself? I’m not even sure what branding is.”

According to Susan Hutson, Vice President of Marketing at Ekwa.com, “The more you work on developing your personal brand, Continue reading Why Personal Branding is Important