Tag Archives: Marketing

How to Get Your Music Heard

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As an aspiring musician, your career depends on a variety of factors including your fans, your branding and the music itself. Many young artists struggle with getting the right people and influencers to not just follow them on Instagram, but actually listen to their music. If you’re struggling to get your music heard, here is what you need to know.

Invest in Your Email List

You might be surprised to learn that email marketing offers the best return on investment when compared to other online marketing methods. If you don’t have an email list, you should work on setting one up. The bigger that your list grows, the more people you can contact to get your music heard. Having a big email list also helps when trying to book gigs, as you can show your email and social media followings as evidence that you’ll be able to draw a crowd.

Use Radio

Radio might seem like a dying industry, but between traditional radio and online radio, there are plenty of ways to get your music heard. Before you send out your music to DJs or radio stations, you should make sure that you have a finished, polished promotional CD or mp3 and not just a demo. The stations you send music to will play the music right from the file that you send, so you need to make sure that it’s the best quality possible.

Work with Music Blogs

Music blogs are another one of your allies when you are trying to get your music heard. Reviewers are always looking for new things to listen to and cover, and getting featured on even one blog can win you a ton of new fans and listeners. When sending an email intro or DM to a music blog, keep it brief and professional. Include a link to the song you would like to be featured, and always let the reviewer know that there is more where that came from if they are interested.

Post on Social Media

Finally, social media is a successful way to get your music heard. The timing and content of your social media posts should change based on the platform, so monitor your channels carefully to see when you get the most traction. Don’t forget to engage with your fans on each social platform while you’re there!

Get Your Music Heard with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

How Can Messenger Bots Help Musicians?

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Messenger bots are popping up all over artist pages of every size. As getting and staying in touch with fans becomes more difficult without a big budget, clever workarounds are becoming a necessity. Messenger bots provide a wonderful way to stay on social media, maintain a strong digital presence and keep your fans happy at the same time.

What Are Messenger Bots?

Messenger bots are automatic and autonomous digital messengers who can respond to anyone who messages in. These bots can answer questions, be programmed using artificial intelligence and offer rapid responses. Many major brands are using messenger bots already to let customers know when packages ship or help with orders. More and more artists, including Ed Sheeran, are using bots to stay in touch with fans, advertise concerts and get out the word about new singles.

Get Updates Out in an Instant

News feeds are hard to conquer in an age of constantly-shifting algorithms, especially if you’re on a shoestring. Messenger bots link you directly with your listeners’ inboxes. By sending out short, relevant pieces of content to fans, like a notice about an upcoming concert or clip of a new single, you can cultivate a closer relationship with your most loyal supporters. Instead of waiting for people to come to you, you can go straight to them.

Use a Variety of Content

To keep people the most engaged, send out a variety of content using a messenger bot. What can you send out or set up in your bot?

  • Images
  • Gifs
  • Cards
  • Articles
  • Links
  • Competitions and polls
  • Quizzes

If possible, keep the content distributed on your messenger bot only on the bot to encourage people to sign up. If you’re sending out pictures that are already on your Instagram and sending out the same exact “behind the scenes” content on your Snapchat, it makes your bot much less special.

Make Sales

Messenger bots are also a wonderful way to work fans towards your ultimate goal, which is making sales and turning your music career into something profitable. From merchandise to preordering new albums, messenger bots publicize opportunities for your fans to show how much they love your music by supporting you financially—and that’s a great thing!

Work with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

How to Maximize Your Studio Time

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When you’re finally ready to start recording tracks, and you book studio time, it’s easy to think you’ll have plenty of time to get everything done. However, once you’re in the booth, time starts to slip right out of the window. In order to maximize your studio time, you need to come in prepared and make sure everyone on your team is on the same page.

Be Ready to Record

You should be 100% prepared to lay down whatever tracks you want to record. As part of this, every part of the track should be finalized. What is the bassist playing? What is the guitar part? Do the people singing harmony know what melody you’re singing? You should not plan to rehearse and record on the fly. Instead, you should enter the studio with everything finalized and ready to record.

Be Realistic

If all of your songs are 5 minutes and you’re recording 10 of them, 60 minutes will be enough studio time, right? No way! You should always set realistic goals for your studio time. Choose a track or two at a time for each day. Many bands and artists think that recording songs is easier than it is, so you should frame your expectations realistically and with help from the studio. A single, 3-minute song could take hours to record.

Prepare Your Instruments

Every instrument that you are going to use, including your voice, should be in the best possible shape before you start the recording session. If you need to change your guitar strings, do it a week or two before the studio time so that they stay in tune. You should complete any vocal warm-ups before you enter the studio as well.

Designate a Time Manager

Staying on top of time limits is critical once the studio door shuts. While your sound engineer can help you manage time, you should also have a designated band member who will keep track of how much time has passed and how much is left. Wasting time re-recording the same lines over and over again is easy. Work together to stay on track so that you get the most out of your studio time.

Work with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

How to Have a Successful Music Crowdfunding Campaign

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Creating a successful crowdfunding campaign is not easy, and it can be even harder when you aren’t marketing a tangible product but a downloadable EP. However, as a small artist, it can be hard to get yourself off the ground without the financial help of a crowdfunding campaign. How can you knock it out of the park the first time with your music crowdfunding campaign?

Be Yourself

As a musician, your backers aren’t just supporting the music that you make, but you! Your launch video should be a reflection of who you are, what inspires you, how you go about creating your music and where you find your inspiration. From watching the first minute or two of the video, the viewer should have a good sense of who you are and why they should love your music.

Plan (And Show Your Work)

Before you ask for money, you should have a concrete plan of how you are going to use the money that you get through your music crowdfunding campaign. Beyond your personal planning, you should also share your work with anyone looking to invest. If you make your stretch goal, will there be more tracks on the album? Or, will you instead host a free concert for your backers? Be clear about what investors are “paying for” so that you don’t let anyone down.

Offer Incentives

At the core of many successful music crowdfunding campaigns is a great incentive. In many cases, the most popular and enticing rewards for music campaigns are simple and straightforward. Things like signed posters, nicely printed art prints, a name listed in the album’s credits or a vinyl copy of the latest album are all awesome incentives. Unrealistic rewards include things that you can’t afford to obtain for the backing price once your actual production costs are subtracted. If you are offering everyone a free hoodie for pledging $15, unless you have someone donating them for free, you either won’t be able to deliver or will dip into your own, already-empty pocket to do so! If you are offering experiences as a reward, you should be clear about where they will take place in advance. Grabbing dinner with your top funder is easy if they travel to you, but if it involves you flying across the country, you might be in for a costly reward!

Work with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

Do You Need a Music Mentor?

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Whether you’re an amateur musician looking to play at more weddings or a touring band wanting to take things to the next level, a music mentor is critical to your success. Mentors are invaluable and can help you identify and achieve your goals faster than you could on your own. What are music mentors, and how can you find one for yourself?

What Can a Music Mentor Be?

Music mentors come in a variety of forms, but the two most common are:

  • Teachers, experts or professionals who you pay to offer you expertise. If you have the budget, the lessons you learn from a professional who knows a great deal about the music industry are valuable. This is an especially good choice if you play an instrument or sing and want to hone your chops while learning more about music.
  • Friends who you have a mutually-beneficial relationship with. If you don’t have money to spare, partnering with a friend or acquaintance who has skills that you want to have can be a great way to learn more. Make sure that you also have something to offer in return, since you won’t be paying.

What Do Music Mentors Have to Offer You?

  • Many of the biggest musicians today had music mentors who could help them refine their sound and introduce them to other music they wouldn’t have encountered otherwise. So much of being a musician is getting inspiration from musicians of the past. A mentor can help you in doing this!
  • If you use a teacher to help you improve your sound and gain more traction in the music industry, they can help make sure you are learning in the most efficient and logical way possible. After all, you need to learn how to walk before you can sprint. Learning the more technical side of playing your instrument or using your voice is valuable, and can last for long after your band has moved on to other things.
  • Music mentors also give you access to a much larger network of industry professionals. From other professionals in your neighborhood to recording studio owners across the country, your mentor can help you get to know the people that you want to know.

Work with the Professionals at ECHE Music to Find Your Music Mentor

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

Should I Try to License My Music?

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The decision to license your music is a big one, and you shouldn’t rush into things with the hope of making a quick buck and enjoying a monthly payday from licensing your music. What do you need to know before licensing? How can you turn licensing into a money-maker for you? Continue reading Should I Try to License My Music?