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How to Get Your Music Heard

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As an aspiring musician, your career depends on a variety of factors including your fans, your branding and the music itself. Many young artists struggle with getting the right people and influencers to not just follow them on Instagram, but actually listen to their music. If you’re struggling to get your music heard, here is what you need to know.

Invest in Your Email List

You might be surprised to learn that email marketing offers the best return on investment when compared to other online marketing methods. If you don’t have an email list, you should work on setting one up. The bigger that your list grows, the more people you can contact to get your music heard. Having a big email list also helps when trying to book gigs, as you can show your email and social media followings as evidence that you’ll be able to draw a crowd.

Use Radio

Radio might seem like a dying industry, but between traditional radio and online radio, there are plenty of ways to get your music heard. Before you send out your music to DJs or radio stations, you should make sure that you have a finished, polished promotional CD or mp3 and not just a demo. The stations you send music to will play the music right from the file that you send, so you need to make sure that it’s the best quality possible.

Work with Music Blogs

Music blogs are another one of your allies when you are trying to get your music heard. Reviewers are always looking for new things to listen to and cover, and getting featured on even one blog can win you a ton of new fans and listeners. When sending an email intro or DM to a music blog, keep it brief and professional. Include a link to the song you would like to be featured, and always let the reviewer know that there is more where that came from if they are interested.

Post on Social Media

Finally, social media is a successful way to get your music heard. The timing and content of your social media posts should change based on the platform, so monitor your channels carefully to see when you get the most traction. Don’t forget to engage with your fans on each social platform while you’re there!

Get Your Music Heard with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

What Does a Music Manager Do?

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The music industry is a complicated place, especially if you come in without any previous experience. Most artists know that they need a music manager, but many are not sure exactly what a manager does for them and their career. What does a music manager actually do?

Continue reading What Does a Music Manager Do?

How to Find Music Gigs That Pay

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Making money as a musician is difficult, but many amateur musicians don’t realize that paying music gigs aren’t just for headliners! Whether you’re getting started in your music career or trying to take things to the next level, here is what you need to know about finding music gigs that pay (in something other than coffee!).  Continue reading How to Find Music Gigs That Pay

Building a Better Band Newsletter

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Whether you’re just starting out and struggling to email your fans or an experienced band finally starting a newsletter, building a great band newsletter is one of the best ways to keep in touch with your fans and attract new ones. Today, we’re exploring the simple ways you can build a better band newsletter.
Continue reading Building a Better Band Newsletter

The Team Members Every Independent Artist Needs

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The Team Members Every Independent Artist Needs

As an indie artist, you’re used to doing it all. But at some point in your journey, you will find doing it all takes away from your ability to focus on your music. When you realize you don’t have enough time to get everything done, it’s time to start thinking about assembling a team to support and assist you. Continue reading The Team Members Every Independent Artist Needs

Steps to Build an Awesome Personal Brand

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Steps to Build an Awesome Personal Brand

In my last post, we examined why personal branding is important. Now that we know WHY it’s important, we need to examine HOW to build an awesome personal brand. Let’s look at four ways to create your personal brand. Continue reading Steps to Build an Awesome Personal Brand