Tag Archives: Image

Building a Better Band Newsletter

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Whether you’re just starting out and struggling to email your fans or an experienced band finally starting a newsletter, building a great band newsletter is one of the best ways to keep in touch with your fans and attract new ones. Today, we’re exploring the simple ways you can build a better band newsletter.
Continue reading Building a Better Band Newsletter

The Team Members Every Independent Artist Needs

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The Team Members Every Independent Artist Needs

As an indie artist, you’re used to doing it all. But at some point in your journey, you will find doing it all takes away from your ability to focus on your music. When you realize you don’t have enough time to get everything done, it’s time to start thinking about assembling a team to support and assist you. Continue reading The Team Members Every Independent Artist Needs

Steps to Build an Awesome Personal Brand

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Steps to Build an Awesome Personal Brand

In my last post, we examined why personal branding is important. Now that we know WHY it’s important, we need to examine HOW to build an awesome personal brand. Let’s look at four ways to create your personal brand. Continue reading Steps to Build an Awesome Personal Brand

Why Personal Branding is Important

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Why Personal Branding is Important

I get questions, from time to time, on subjects related to the music business. Recently a musician asked me:

“Why is personal branding so important? As long as I have a fan base, what difference does it make if I brand myself? I’m not even sure what branding is.”

According to Susan Hutson, Vice President of Marketing at Ekwa.com, “The more you work on developing your personal brand, Continue reading Why Personal Branding is Important

Match your personal style to your style of music

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“Your image is more important than your music.“ Have you ever heard that? Some Christian artists say “It doesn’t matter what I look like. Everybody should be looking at Jesus.” Maybe your audience should be looking at Jesus, but you’re the one on stage and they’re looking at you. For this reason, your image — the way you look — matters. We as human beings make assumptions based on what we see. What does your style say about you? Is it the message you want to portray? What does your personal style say about you and your music? Why is it important to match your personal style to your style of music? Continue reading Match your personal style to your style of music

How to make a video with no budget

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Having a video for your song is a great marketing tool to help you build your brand and drive revenue through music sales and brand partnerships. However like most independent artists who are working a full time job, have a family and not enough money, it can be tough to do all the things you want to do to market your music. We have some tips you can use to create a great video with little or no budget. Continue reading How to make a video with no budget