At ECHE Music, we work with many young artists to promote their music. However, even the most talented musicians can find themselves getting nowhere if they are targeting the wrong audience. The right audience will take your career to the next level, while the wrong one might make you give up altogether. Continue reading How to Find Your Audience
When music is your job or your part-time hobby, it can feel more like work than play. Songwriting is one of the most important parts of being an independent music artist. Unfortunately, sometimes your well of inspiration runs dry or you’re too busy to sit down and think about writing a song. If you are a busy artist always on the go, here are some of our best tips and tricks for songwriting when you’re on the move. Continue reading Songwriting Tips & Tricks for the Busy Artist
Before You Go Into the Studio
You’ve written an awesome song with tight lyrics and feel you are ready to lay down tracks in the studio. Wait a minute though. Are you sure you’re ready? Studio time is not cheap. And if you’re a member of a band, it could be even more expensive, as well as time consuming. Before going into the studio, there are steps you should take to make sure your studio time is used to its fullest potential. A common mistake many artists make is to go into the studio unprepared, then rush the quality of the song to save money because you’re watching the clock. The Internet is full of advice on what you should do, and although there are few wrong answers, it’s best to follow the advice of those in the business. For this post, I consulted Kevin James, who works with me at ECHE and is a broadcaster on CJB Radio and asked him what you should do before you go into the studio.
1 Kings 19:12 (NLT) “And after the earthquake there was a fire, but the Lord was not in the fire. And after the fire there was the sound of a gentle whisper.”
Have you ever had the experience of hearing God speak to you but only you could hear it? It wasn’t a clap of thunder or a surround-sound rumble, but a quiet voice, and you just knew in your spirit that it was Him? In the bible, God speaks in a thunderous sound, a whirlwind, and also loud enough for all to hear as He did at Jesus’ baptism (Luke 3:21). The bible tells us that He also speaks in a whisper, one on one, as described in 1 Kings 19:12. Continue reading In a Quiet Voice
Why You Shouldn’t Be Focused On Radio
According to Statista.com, radio is the second most powerful medium in the United States, second only to television. Makes you think radio is where most people listen to music. Well, that would be a wrong assumption. When it comes to how audiences listen to and find music, there’s been a huge shift because of the change in our economy due to technology. While radio is popular, because of this shift, playing music is not its main agenda. Below, we will examine why you should not be focused on radio: Continue reading Why You Shouldn’t Be Focused On Radio
There’s no denying that the music business has changed dramatically over the last few years. CD sales have dropped even among A list artists and traditional radio has to struggle for listeners and advertising. The launch of download services like iTunes has created a dent in the CD sales market. Why buy the whole CD if I can just download the songs I want for a lot less? Now even downloads are losing their luster. Streaming is the new buzzword in the music industry. Internet radio and streaming services are popping up everywhere and gives listeners more control over what they hear. So with all of this in mind, should you really record an entire album for release? Should you only release singles? Is there a different strategy to releasing singles vs albums? Let’s take a look at the benefits of releasing a full album versus releasing singles. Continue reading Singles vs Albums: Which should you release?