One of the hardest parts of being any type of artist is dealing with the vulnerability and self-confidence that standing on stage alone requires. In a world that makes millions of people who seem “better than you” more accessible than ever before, drumming up the courage to perform is no easy feat. How can musicians overcome a lack of self-confidence? Continue reading You’re Great! No, Really! Overcoming a Lack of Self-Confidence for Musicians
Video marketing is one of the best tools for building a fanbase that is engaged and enthusiastic. What types of videos can you make, and how can video help you to build your fanbase?
The Importance of Video for Artists
If you are an artist that isn’t using video yet, you are missing out every day! Video is one of the most powerful ways to get your music, your personality and your style out into the world. On paper, many artists seem similar. However, video can give you a chance to share your true personality and voice with your fans. It helps to make you different from other artists who play similar instruments or styles of music. Even more importantly, video helps you to connect directly with your fans and build a strong and loyal fanbase. Continue reading Using Video to Build Your Fanbase
Whether you’re just starting out and struggling to email your fans or an experienced band finally starting a newsletter, building a great band newsletter is one of the best ways to keep in touch with your fans and attract new ones. Today, we’re exploring the simple ways you can build a better band newsletter.
Continue reading Building a Better Band Newsletter
Steps to Build an Awesome Personal Brand
In my last post, we examined why personal branding is important. Now that we know WHY it’s important, we need to examine HOW to build an awesome personal brand. Let’s look at four ways to create your personal brand. Continue reading Steps to Build an Awesome Personal Brand
Why Personal Branding is Important
I get questions, from time to time, on subjects related to the music business. Recently a musician asked me:
“Why is personal branding so important? As long as I have a fan base, what difference does it make if I brand myself? I’m not even sure what branding is.”
According to Susan Hutson, Vice President of Marketing at Ekwa.com, “The more you work on developing your personal brand, Continue reading Why Personal Branding is Important
This is a great interview from the CD Baby DIY Musician Podcast. Tom Jackson is a leading live music producer. He’s the person you go to to help you craft a good live performance. He likens his 4 Pillars of a successful performance to what you would need to build a house. Press the play button below to listen to the interview. I took some notes while I was listening. Feel free to comment. I’d love to know your thoughts on these pillars.