Tag Archives: First Impression

How to Get Your Music Heard

Share This:

As an aspiring musician, your career depends on a variety of factors including your fans, your branding and the music itself. Many young artists struggle with getting the right people and influencers to not just follow them on Instagram, but actually listen to their music. If you’re struggling to get your music heard, here is what you need to know.

Invest in Your Email List

You might be surprised to learn that email marketing offers the best return on investment when compared to other online marketing methods. If you don’t have an email list, you should work on setting one up. The bigger that your list grows, the more people you can contact to get your music heard. Having a big email list also helps when trying to book gigs, as you can show your email and social media followings as evidence that you’ll be able to draw a crowd.

Use Radio

Radio might seem like a dying industry, but between traditional radio and online radio, there are plenty of ways to get your music heard. Before you send out your music to DJs or radio stations, you should make sure that you have a finished, polished promotional CD or mp3 and not just a demo. The stations you send music to will play the music right from the file that you send, so you need to make sure that it’s the best quality possible.

Work with Music Blogs

Music blogs are another one of your allies when you are trying to get your music heard. Reviewers are always looking for new things to listen to and cover, and getting featured on even one blog can win you a ton of new fans and listeners. When sending an email intro or DM to a music blog, keep it brief and professional. Include a link to the song you would like to be featured, and always let the reviewer know that there is more where that came from if they are interested.

Post on Social Media

Finally, social media is a successful way to get your music heard. The timing and content of your social media posts should change based on the platform, so monitor your channels carefully to see when you get the most traction. Don’t forget to engage with your fans on each social platform while you’re there!

Get Your Music Heard with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

You’re Great! No, Really! Overcoming a Lack of Self-Confidence for Musicians

Share This:

One of the hardest parts of being any type of artist is dealing with the vulnerability and self-confidence that standing on stage alone requires. In a world that makes millions of people who seem “better than you” more accessible than ever before, drumming up the courage to perform is no easy feat. How can musicians overcome a lack of self-confidence? Continue reading You’re Great! No, Really! Overcoming a Lack of Self-Confidence for Musicians

Using Video to Build Your Fanbase

Share This:

Video marketing is one of the best tools for building a fanbase that is engaged and enthusiastic. What types of videos can you make, and how can video help you to build your fanbase?

The Importance of Video for Artists

If you are an artist that isn’t using video yet, you are missing out every day! Video is one of the most powerful ways to get your music, your personality and your style out into the world. On paper, many artists seem similar. However, video can give you a chance to share your true personality and voice with your fans. It helps to make you different from other artists who play similar instruments or styles of music. Even more importantly, video helps you to connect directly with your fans and build a strong and loyal fanbase. Continue reading Using Video to Build Your Fanbase

Building a Better Band Newsletter

Share This:

Whether you’re just starting out and struggling to email your fans or an experienced band finally starting a newsletter, building a great band newsletter is one of the best ways to keep in touch with your fans and attract new ones. Today, we’re exploring the simple ways you can build a better band newsletter.
Continue reading Building a Better Band Newsletter

Steps to Build an Awesome Personal Brand

Share This:

Steps to Build an Awesome Personal Brand

In my last post, we examined why personal branding is important. Now that we know WHY it’s important, we need to examine HOW to build an awesome personal brand. Let’s look at four ways to create your personal brand. Continue reading Steps to Build an Awesome Personal Brand

Why Personal Branding is Important

Share This:

Why Personal Branding is Important

I get questions, from time to time, on subjects related to the music business. Recently a musician asked me:

“Why is personal branding so important? As long as I have a fan base, what difference does it make if I brand myself? I’m not even sure what branding is.”

According to Susan Hutson, Vice President of Marketing at Ekwa.com, “The more you work on developing your personal brand, Continue reading Why Personal Branding is Important