Tag Archives: fan base

How to Get Your Music Heard

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As an aspiring musician, your career depends on a variety of factors including your fans, your branding and the music itself. Many young artists struggle with getting the right people and influencers to not just follow them on Instagram, but actually listen to their music. If you’re struggling to get your music heard, here is what you need to know.

Invest in Your Email List

You might be surprised to learn that email marketing offers the best return on investment when compared to other online marketing methods. If you don’t have an email list, you should work on setting one up. The bigger that your list grows, the more people you can contact to get your music heard. Having a big email list also helps when trying to book gigs, as you can show your email and social media followings as evidence that you’ll be able to draw a crowd.

Use Radio

Radio might seem like a dying industry, but between traditional radio and online radio, there are plenty of ways to get your music heard. Before you send out your music to DJs or radio stations, you should make sure that you have a finished, polished promotional CD or mp3 and not just a demo. The stations you send music to will play the music right from the file that you send, so you need to make sure that it’s the best quality possible.

Work with Music Blogs

Music blogs are another one of your allies when you are trying to get your music heard. Reviewers are always looking for new things to listen to and cover, and getting featured on even one blog can win you a ton of new fans and listeners. When sending an email intro or DM to a music blog, keep it brief and professional. Include a link to the song you would like to be featured, and always let the reviewer know that there is more where that came from if they are interested.

Post on Social Media

Finally, social media is a successful way to get your music heard. The timing and content of your social media posts should change based on the platform, so monitor your channels carefully to see when you get the most traction. Don’t forget to engage with your fans on each social platform while you’re there!

Get Your Music Heard with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

How Can Messenger Bots Help Musicians?

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Messenger bots are popping up all over artist pages of every size. As getting and staying in touch with fans becomes more difficult without a big budget, clever workarounds are becoming a necessity. Messenger bots provide a wonderful way to stay on social media, maintain a strong digital presence and keep your fans happy at the same time.

What Are Messenger Bots?

Messenger bots are automatic and autonomous digital messengers who can respond to anyone who messages in. These bots can answer questions, be programmed using artificial intelligence and offer rapid responses. Many major brands are using messenger bots already to let customers know when packages ship or help with orders. More and more artists, including Ed Sheeran, are using bots to stay in touch with fans, advertise concerts and get out the word about new singles.

Get Updates Out in an Instant

News feeds are hard to conquer in an age of constantly-shifting algorithms, especially if you’re on a shoestring. Messenger bots link you directly with your listeners’ inboxes. By sending out short, relevant pieces of content to fans, like a notice about an upcoming concert or clip of a new single, you can cultivate a closer relationship with your most loyal supporters. Instead of waiting for people to come to you, you can go straight to them.

Use a Variety of Content

To keep people the most engaged, send out a variety of content using a messenger bot. What can you send out or set up in your bot?

  • Images
  • Gifs
  • Cards
  • Articles
  • Links
  • Competitions and polls
  • Quizzes

If possible, keep the content distributed on your messenger bot only on the bot to encourage people to sign up. If you’re sending out pictures that are already on your Instagram and sending out the same exact “behind the scenes” content on your Snapchat, it makes your bot much less special.

Make Sales

Messenger bots are also a wonderful way to work fans towards your ultimate goal, which is making sales and turning your music career into something profitable. From merchandise to preordering new albums, messenger bots publicize opportunities for your fans to show how much they love your music by supporting you financially—and that’s a great thing!

Work with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

How to Have a Successful Music Crowdfunding Campaign

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Creating a successful crowdfunding campaign is not easy, and it can be even harder when you aren’t marketing a tangible product but a downloadable EP. However, as a small artist, it can be hard to get yourself off the ground without the financial help of a crowdfunding campaign. How can you knock it out of the park the first time with your music crowdfunding campaign?

Be Yourself

As a musician, your backers aren’t just supporting the music that you make, but you! Your launch video should be a reflection of who you are, what inspires you, how you go about creating your music and where you find your inspiration. From watching the first minute or two of the video, the viewer should have a good sense of who you are and why they should love your music.

Plan (And Show Your Work)

Before you ask for money, you should have a concrete plan of how you are going to use the money that you get through your music crowdfunding campaign. Beyond your personal planning, you should also share your work with anyone looking to invest. If you make your stretch goal, will there be more tracks on the album? Or, will you instead host a free concert for your backers? Be clear about what investors are “paying for” so that you don’t let anyone down.

Offer Incentives

At the core of many successful music crowdfunding campaigns is a great incentive. In many cases, the most popular and enticing rewards for music campaigns are simple and straightforward. Things like signed posters, nicely printed art prints, a name listed in the album’s credits or a vinyl copy of the latest album are all awesome incentives. Unrealistic rewards include things that you can’t afford to obtain for the backing price once your actual production costs are subtracted. If you are offering everyone a free hoodie for pledging $15, unless you have someone donating them for free, you either won’t be able to deliver or will dip into your own, already-empty pocket to do so! If you are offering experiences as a reward, you should be clear about where they will take place in advance. Grabbing dinner with your top funder is easy if they travel to you, but if it involves you flying across the country, you might be in for a costly reward!

Work with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

Hit the Road: Planning Mini Tours

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While booking a national, sold-out tour of stadiums might be your eventual goal, everyone has to start somewhere! Planning a mini tour is a great way to dip your feet into the world of touring, meet more of your fans and make some money. If you are ready to hit the road on a series of mini tours, here’s what you need to know to get started. Continue reading Hit the Road: Planning Mini Tours

Setting Your Artist Booking Prices

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If you want to book and play paying gigs (the foundation of any successful music career), you need to have artist booking prices set in advance. It’s tempting to go with whatever amount a venue offers you when you’re just starting out, but it’s always best to have established rates that reflect the surrounding market and your fanbase.  Continue reading Setting Your Artist Booking Prices

How to Find Music Gigs That Pay

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Making money as a musician is difficult, but many amateur musicians don’t realize that paying music gigs aren’t just for headliners! Whether you’re getting started in your music career or trying to take things to the next level, here is what you need to know about finding music gigs that pay (in something other than coffee!).  Continue reading How to Find Music Gigs That Pay