Tag Archives: audience

Using Video to Build Your Fanbase

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Video marketing is one of the best tools for building a fanbase that is engaged and enthusiastic. What types of videos can you make, and how can video help you to build your fanbase?

The Importance of Video for Artists

If you are an artist that isn’t using video yet, you are missing out every day! Video is one of the most powerful ways to get your music, your personality and your style out into the world. On paper, many artists seem similar. However, video can give you a chance to share your true personality and voice with your fans. It helps to make you different from other artists who play similar instruments or styles of music. Even more importantly, video helps you to connect directly with your fans and build a strong and loyal fanbase. Continue reading Using Video to Build Your Fanbase

Building a Better Band Newsletter

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Whether you’re just starting out and struggling to email your fans or an experienced band finally starting a newsletter, building a great band newsletter is one of the best ways to keep in touch with your fans and attract new ones. Today, we’re exploring the simple ways you can build a better band newsletter.
Continue reading Building a Better Band Newsletter

Songwriting Tips & Tricks for the Busy Artist

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When music is your job or your part-time hobby, it can feel more like work than play. Songwriting is one of the most important parts of being an independent music artist. Unfortunately, sometimes your well of inspiration runs dry or you’re too busy to sit down and think about writing a song. If you are a busy artist always on the go, here are some of our best tips and tricks for songwriting when you’re on the move.  Continue reading Songwriting Tips & Tricks for the Busy Artist

How to Use Social Media to Win Over Fans and Gain New Ones

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How to Use Social Media to Win Over Fans and Gain New Ones

Would it surprise you to know that social media has been in existence for less than 20 years? And yet social media influences almost every aspect of our lives. Social media has shaped our world in ways traditional marketing never could.

Traditional marketing, a one-way communication, involves using print advertising such as billboards, magazines, and newspapers, along with video advertising such as television and radio commercials. The purpose is to send a message and for that message, in return, to make a product or person be seen as favorable over other products or persons. This type of marketing still has its place.

However, social media’s purpose is substantially different. Social media, by definition, involves two-way communication. This two-way communication is what allows you to shape and contour your message, your voice and your offerings to your fans. Using social media is an effective way to win over fans and gain new ones. Continue reading How to Use Social Media to Win Over Fans and Gain New Ones

3 More Steps to Build an Awesome Personal Brand

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3 More Steps to Build an Awesome Personal Brand

In the last post we looked at four steps to building an awesome personal brand. This week we will continue by looking at three more ways to build and enhance your personal brand. Continue reading 3 More Steps to Build an Awesome Personal Brand

Why Personal Branding is Important

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Why Personal Branding is Important

I get questions, from time to time, on subjects related to the music business. Recently a musician asked me:

“Why is personal branding so important? As long as I have a fan base, what difference does it make if I brand myself? I’m not even sure what branding is.”

According to Susan Hutson, Vice President of Marketing at Ekwa.com, “The more you work on developing your personal brand, Continue reading Why Personal Branding is Important