On top of all of the other things you need to do as a musician (setting up gigs, practicing new music, coming up with lyrics, lugging your gear from show to show and more), marketing can seem like just one more thing. However, marketing is the backbone of every music career. Everyone from your local metal band to Taylor Swift relies on great marketing to make money and get more fans. What marketing lessons can you take from the hottest artists today? Continue reading Marketing Lessons from Top Artists
One of the hardest parts of being any type of artist is dealing with the vulnerability and self-confidence that standing on stage alone requires. In a world that makes millions of people who seem “better than you” more accessible than ever before, drumming up the courage to perform is no easy feat. How can musicians overcome a lack of self-confidence? Continue reading You’re Great! No, Really! Overcoming a Lack of Self-Confidence for Musicians
The decision to license your music is a big one, and you shouldn’t rush into things with the hope of making a quick buck and enjoying a monthly payday from licensing your music. What do you need to know before licensing? How can you turn licensing into a money-maker for you? Continue reading Should I Try to License My Music?
While booking a national, sold-out tour of stadiums might be your eventual goal, everyone has to start somewhere! Planning a mini tour is a great way to dip your feet into the world of touring, meet more of your fans and make some money. If you are ready to hit the road on a series of mini tours, here’s what you need to know to get started. Continue reading Hit the Road: Planning Mini Tours
The music industry is a complicated place, especially if you come in without any previous experience. Most artists know that they need a music manager, but many are not sure exactly what a manager does for them and their career. What does a music manager actually do?
If you want to book and play paying gigs (the foundation of any successful music career), you need to have artist booking prices set in advance. It’s tempting to go with whatever amount a venue offers you when you’re just starting out, but it’s always best to have established rates that reflect the surrounding market and your fanbase. Continue reading Setting Your Artist Booking Prices