How to Have a Successful Music Crowdfunding Campaign

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Creating a successful crowdfunding campaign is not easy, and it can be even harder when you aren’t marketing a tangible product but a downloadable EP. However, as a small artist, it can be hard to get yourself off the ground without the financial help of a crowdfunding campaign. How can you knock it out of the park the first time with your music crowdfunding campaign?

Be Yourself

As a musician, your backers aren’t just supporting the music that you make, but you! Your launch video should be a reflection of who you are, what inspires you, how you go about creating your music and where you find your inspiration. From watching the first minute or two of the video, the viewer should have a good sense of who you are and why they should love your music.

Plan (And Show Your Work)

Before you ask for money, you should have a concrete plan of how you are going to use the money that you get through your music crowdfunding campaign. Beyond your personal planning, you should also share your work with anyone looking to invest. If you make your stretch goal, will there be more tracks on the album? Or, will you instead host a free concert for your backers? Be clear about what investors are “paying for” so that you don’t let anyone down.

Offer Incentives

At the core of many successful music crowdfunding campaigns is a great incentive. In many cases, the most popular and enticing rewards for music campaigns are simple and straightforward. Things like signed posters, nicely printed art prints, a name listed in the album’s credits or a vinyl copy of the latest album are all awesome incentives. Unrealistic rewards include things that you can’t afford to obtain for the backing price once your actual production costs are subtracted. If you are offering everyone a free hoodie for pledging $15, unless you have someone donating them for free, you either won’t be able to deliver or will dip into your own, already-empty pocket to do so! If you are offering experiences as a reward, you should be clear about where they will take place in advance. Grabbing dinner with your top funder is easy if they travel to you, but if it involves you flying across the country, you might be in for a costly reward!

Work with the Professionals at ECHE Music

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

Do You Need a Music Mentor?

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Whether you’re an amateur musician looking to play at more weddings or a touring band wanting to take things to the next level, a music mentor is critical to your success. Mentors are invaluable and can help you identify and achieve your goals faster than you could on your own. What are music mentors, and how can you find one for yourself?

What Can a Music Mentor Be?

Music mentors come in a variety of forms, but the two most common are:

  • Teachers, experts or professionals who you pay to offer you expertise. If you have the budget, the lessons you learn from a professional who knows a great deal about the music industry are valuable. This is an especially good choice if you play an instrument or sing and want to hone your chops while learning more about music.
  • Friends who you have a mutually-beneficial relationship with. If you don’t have money to spare, partnering with a friend or acquaintance who has skills that you want to have can be a great way to learn more. Make sure that you also have something to offer in return, since you won’t be paying.

What Do Music Mentors Have to Offer You?

  • Many of the biggest musicians today had music mentors who could help them refine their sound and introduce them to other music they wouldn’t have encountered otherwise. So much of being a musician is getting inspiration from musicians of the past. A mentor can help you in doing this!
  • If you use a teacher to help you improve your sound and gain more traction in the music industry, they can help make sure you are learning in the most efficient and logical way possible. After all, you need to learn how to walk before you can sprint. Learning the more technical side of playing your instrument or using your voice is valuable, and can last for long after your band has moved on to other things.
  • Music mentors also give you access to a much larger network of industry professionals. From other professionals in your neighborhood to recording studio owners across the country, your mentor can help you get to know the people that you want to know.

Work with the Professionals at ECHE Music to Find Your Music Mentor

At ECHE Music, we are dedicated to helping independent Christian recording artists build their fanbase, promote their music effectively and learn the business of music. To join our community, please visit our website.

Marketing Lessons from Top Artists

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On top of all of the other things you need to do as a musician (setting up gigs, practicing new music, coming up with lyrics, lugging your gear from show to show and more), marketing can seem like just one more thing. However, marketing is the backbone of every music career. Everyone from your local metal band to Taylor Swift relies on great marketing to make money and get more fans. What marketing lessons can you take from the hottest artists today? Continue reading Marketing Lessons from Top Artists

You’re Great! No, Really! Overcoming a Lack of Self-Confidence for Musicians

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One of the hardest parts of being any type of artist is dealing with the vulnerability and self-confidence that standing on stage alone requires. In a world that makes millions of people who seem “better than you” more accessible than ever before, drumming up the courage to perform is no easy feat. How can musicians overcome a lack of self-confidence? Continue reading You’re Great! No, Really! Overcoming a Lack of Self-Confidence for Musicians

Should I Try to License My Music?

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The decision to license your music is a big one, and you shouldn’t rush into things with the hope of making a quick buck and enjoying a monthly payday from licensing your music. What do you need to know before licensing? How can you turn licensing into a money-maker for you? Continue reading Should I Try to License My Music?

Hit the Road: Planning Mini Tours

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While booking a national, sold-out tour of stadiums might be your eventual goal, everyone has to start somewhere! Planning a mini tour is a great way to dip your feet into the world of touring, meet more of your fans and make some money. If you are ready to hit the road on a series of mini tours, here’s what you need to know to get started. Continue reading Hit the Road: Planning Mini Tours